New start with style - we build for the future
With the relaunch of the brand, the image of the Eben Outlet Center, formerly Tauern Outlet, is being renewed from the ground up. This has already generated a lot of attention and PR.
With new lettering, a modern colour scheme and a new name, the Outlet Center Eben comes up trumps with a dewy image and integrates itself wonderfully into the surrounding tourism region. The rebranding of the Outlet Center Eben brand and the change of some brand partners will address new target groups, and the new marketing strategy will also generate much more media attention.
Many voices from the region are extremely positive about the effect of the rebranding.
Herbert Farmer, mayor of the municipality of Eben i.P., is as enthusiastic as many and pleased about the progress at the outlet centre: "I think the new advertising façade of the centre is very well done. It will certainly draw the attention of even more customers who see the Outlet Center when passing through on the A10 or when stopping at the rest stop to the wide range of brands on offer.
Our community Eben and our tourism businesses also benefit from the outlet centre. Co-operations between our local hotel businesses or the Erlebnisbadesee and the centre management are already underway. For the local labour market, the centre is a positive story, and for the municipality of Eben it is a real stroke of luck".
Michael Lungkofler, Managing Director of Outlet Center Eben, is also looking forward to the coming period: "We are pleased that our brand partners are benefiting from the centre's strategically important location. Through a well thought-out leasing strategy and as a result of the adjustments to the product range and attractive shopping events, we have succeeded in developing the centre into an attractive shopping destination for our discerning customers from the surrounding area of Salzburg.
Tourism and the economy also benefit from the location: through individual cooperations with our tourism partners, the overall offer of the region is now even more attractive for hotel guests. In addition, the centre management supports regional associations and clubs and promotes selected projects, such as those of the Salzburg Landjugend."
The brand operators of the outlet centre also see the development in the outlet business as generally very positive and benefit from the high purchasing power in the region.
Julian Bochsbichler, Shop Manager of the Luhta Outlet Store, sums up the development in the region and in the outlet centre:
"My family runs a guesthouse in the Ennstal near Schladming and we are increasingly noticing that summer tourism in the Ennstal region in July and August is no longer as strong as in previous years.
I am therefore all the more pleased that our Luhta Outlet Store attracts many visitors despite the crisis in tourism and that the sales trend is extremely positive. No wonder, the prices of our product ranges are very attractive and the products are of very good quality."
Even more visibility on the A10 - the outlet as a beacon for the region
Together with the gastronomy offer at the adjacent rest stop and in the neighbouring tourist destinations, the Outlet Center Eben stands for a very special shopping experience in the middle of one of Austria's largest tourist strongholds. Thanks to the increased visibility on the A10 Tauern motorway, even more travellers are now stopping through and taking advantage of the extended range of gastronomy and outlet shopping.
The very successful cooperation between the Outlet Centre and the numerous hotels in the province of Salzburg is creating a good mood among hoteliers and hotel guests. Outlet shopping is a welcome bad-weather programme and shopping is much more fun at greatly reduced prices.
Herbert Bittersam from Hotel Urbisgut in Altenmarkt also thinks that the Outlet Center has long since become a beacon in the region: "The Outlet Center Eben is a real enrichment for the tourist region. Our guests like to combine their hiking and activity holidays in our hotel with a shopping visit to the Outlet Center. Especially when the weather is bad, the outlet offers a very welcome change. As a cooperation partner of the outlet centre, we can offer all guests special arrangements and discount cards for shopping."
Christian Kleewein, head of the Flachau motorway maintenance department, sees the increase in traffic at the outlet centre as positive and is aware of the advantages for the adjacent service station: "Since the strategic orientation of the outlet centre has changed, we have noticed that the number of cars in the centre car park and the number of visitors at the adjacent Landzeit Süd service station have increased. More and more people passing through are taking advantage of the combined offer of shopping and gastronomy at the service station. The new advertising façade has once again significantly enhanced the appearance of the centre."
About our Outlet Center
The Outlet Center Eben is located in the heart of Pongau, about 45 minutes' drive south of the Mozart city of Salzburg, conveniently situated directly on the A10 Tauern motorway. On a total area of approx. 4,500 square metres, over 30 national and international sports and lifestyle brands are currently presented in their own shops or in so-called multi-brand shops. Last year's collections and sample collections are offered at 30 to 70 percent off the manufacturer's recommended retail price all year round.
By the way! A visit to the new Eben Outlet Center is now more worthwhile than ever, and not only because of the breathtaking panorama: in the HOT SALE we give up to -70% discount on many of our sports and lifestyle brands. Whether for a day trip for tourists nearby or as a destination from the Salzburger Land - we look forward to your visit!
