Austria's highest outlet center continues its success story

The inner-Alpine outlet center Eben i.P. in Salzburgerland is growing in 2023 thanks to a strong winter and summer season with double-digit sales growth. For the duration of the ski season - from January to April - the center already recorded sales growth of +35% compared to the previous year. Accumulated sales will grow by +25% in 2023.


Province of Salzburg - Fourth best winter season ever

The majority, more than 11.4 million overnight stays, were accounted for by just two districts of Salzburg - Pinzgau and Pongau. The city of Salzburg comes a distant second. In the ski centers neighboring the Outlet Center Eben im Pongau, such as those of Flachau, Schladming, Altenmarkt/Zauchensee, Filzmoos or Grossarl and many more, the hoteliers and innkeepers recorded 5.2 million overnight stays in the 4 months of the winter season.

Start of summer season at record high

The 2023 summer season - which runs from May to October - got off to a successful start in Salzburg. Around 200,000 overnight stays above the previous record from 2019 were recorded.

The province of Salzburg is also increasingly developing into a year-round destination. According to state statistics, summer tourism accounted for 43 percent of the total in 2001/2002. By contrast, in 2021/2022, 54% of guests came between May and October. This also includes up to 60,000 day-transit travelers on the Tauernautobahn A10, many of them on their way to the Mediterranean regions, who use the overnight accommodation options in Salzburgerland for a stopover.

The Salzburg district of Pongau around the Outlet Center Eben is in second place in the 2023 summer season with a share of 25.6 percent of overnight stays in the state of Salzburg, directly behind neighboring Pinzgau and well ahead of the city of Salzburg.

Almost 45 percent of overnight stays are attributable to guests from Germany. This is followed by domestic tourists (27.4 percent) and holidaymakers from the Netherlands (3.6 percent).


Outlet shopping - new brands, proven marketing

"With the opening of the s.Oliver fashion brand and a strategic upgrade of the tourism and online marketing activities, we were able to increase the center's performance enormously and attract even more tourists and local customers to the center. And the potential is still huge! The number of visitors to the center who travel south along the north-south axis of the A10 Tauern freeway and make a stopover at the Outlet Center Eben already accounts for up to 50% of the total number of visitors. As the end of the summer season approaches, sales growth is up 25% on the previous year with an upward trend. Although the extraordinary heatwave in August has slowed down the growth of stationary retail overall, we are very satisfied with the development over the year and are pleased that our customers continue to accept the wide range of fashion, sports and outdoor brands at reduced prices and top quality all year round," says Michael Lungkofler, center manager and co-owner, with great satisfaction.

About the Outlet Center Eben

The Outlet Center Eben i.P. is located in the heart of Pongau, in Eben im Pongau, approx. 45 minutes' drive south of the Mozart city of Salzburg, conveniently located directly on the A10 Tauernautobahn. On a total area of almost 5,000 square meters, over 30 national and international sports and lifestyle brands are currently presented in 7 stores in their own stores or in so-called multi-brand stores. Last year's collections and sample collections are on offer all year round at 30 to 70 percent less than the manufacturer's recommended retail prices.

With the gastronomy on offer at the adjacent service station and in the neighboring tourist destinations, the Outlet Center Eben stands for a very special shopping experience in the middle of one of Austria's largest tourist strongholds.

Thanks to close cooperation with the local tourism association, hotels and other leisure facilities, it is a perfect excursion destination in one of Europe's leading skiing and hiking regions.

The project was developed by R&B Immobilienverwaltungsgesellschaft mbH. The center management partner is the experienced operator FOC Retail Service GmbH.

The construction and letting of phase 2 with a further 1,000 m2 of rental space is in the starting blocks. Free space is still available. More at and